I often find myself annoyed when ads or commercials make me really feel emotional. Babies, puppies, road trips, grandparents, celebrities relating to me, and in the end, all to persuade me to buy yogurt or dog food! Over the last two months, I have turned these misguided motivational quotes into an Instagram series. I chose the following slogans because they are inspirational outside of the context of an ad, but really the companies are just trying to sell you stuff. These companies are using motivational marketing to hook your emotions in order for you to feel more connected to their brand.
I hand lettered each image and even animated most of these! The project has pushed me to use new typography styles along with my graphic design skills. I am also teaching myself animation with Adobe After effects through Skillshare so I was able to add some simple animation techniques to the graphics. (Use this link to get a few months of Skillshare for free! I'm obsessed with Skillshare classes - http://skl.sh/2a8gyyU)
1. Search for Better - Subway
Seriously, it's just a sandwich combo. Y'all need to calm down about everyone searching for a better sandwich because, no offense, but y'all's are questionable!!
2. Be Great Out There - Nature Valley
How can I be great out there when your granola bars are so..... crumbly?
3. Share the Joy - Redi-whip
This slogan is telling the truth! Nothing brings joy more than a can of whipped cream!! My mom loves to tell the story of one of the last occasions we spent time with my grandpa when I was 4 or so -- we went to Shoney's breakfast buffet. My grandpa took me to the buffet line and we came back with a plate full of just whipped cream. You win with this slogan, Redi-whip!
4. Own It - Special K
Own those granola bars that kinda taste like cardboard, y'all! I like this design because it kinda looks a little devilish.
5. The Simplest Things are the Most Extraordinary - Haagen Daas
Yes, ice cream is great, but is it extraordinary? If something is simple, can it still be extraordinary? Does simple equal ordinary? Maybe I could add a "sometimes" here or there and I would agree more. This slogan has me getting real transcendental up in here.
6. Be Unstoppably You - Oikos Yogurt
What does yogurt have anything to do with being yourself? Will Greek yogurt make me unstoppable? *Misty Copeland hands me a blueberry Oikos yogurt through the tv screen*
7. Feed the Good - Pedigree
Choosing a nutritious dog food is important, but it is that important? I am loling as I type this because this slogan still seems so ridiculous to me. Feed the good boy you want to see in the world.
8. Because You're Worth It - L'Oreal
This slogan has confused me for a long time. Am I not worth it if I don't use L'Oréal? Should I only buy it if I feel worthy? Will makeup make me worthy? Just so you know, YOU'RE WORTH IT!! Anyways, I love drawing these Egyptian lotus flowers.
9. Make Moments Worth Sharing - Woodbridge Wine
Wine can definitely make a moment more entertaining. But not all moments need wine. I'm kinda obsessed with this butterfly design.
10. Wander Wisely - Travelocity
Wandering implies that you are roaming aimlessly. So is it possible to wander wisely? With Travelocity, IT IS! *eye roll*
Are there any other slogans that you think fit into my Misguided Motivation series? Leave a comment below!